Terms & Conditions
1 Acceptance of Terms
By accessing or using Novicue SSP services, you agree to be bound by these terms. If you do not agree, please refrain from using the platform.
2 Definitions
- Publisher: Entity offering inventory.
- Advertiser/DSP: Entity buying ad space.
- End User: Individual accessing publisher content.
3 Services Provided
Novicue SSP connects publishers and advertisers through a programmatic advertising
exchange supporting CTV, in-app, and audio inventory.
4 Publisher Responsibilities
- Maintain valid ads.txt and app-ads.txt files.
- Ensure inventory does not contain fraudulent or sensitive content.
- Only monetize inventory to which you hold rights.
5 Advertiser Responsibilities
- No malware, offensive, or prohibited ads.
- Maintain transparency in bid data and targeting.
6 Revenue Share & Payments
- Payouts are made on Net-60 basis unless otherwise agreed.
- Novicue takes a fixed percentage share from each winning bid (as per contract).
7 Data Usage
All data processed must comply with applicable data protection laws. Misuse of user data is
strictly prohibited.
8 Termination
We reserve the right to terminate services with or without cause, especially in cases of fraud,
misuse, or legal violations.
