Novicue: Powering the Next Era of Audio & CTV Monetization
Built for the future of media, Novicue is a Supply-Side Platform (SSP) tailored to meet the unique needs of Audio and CTV publishers.
What We Offer
Premium Publisher Access
Access a vast, vetted ecosystem of high-quality Audio and CTV publishers.
AI-Powered
Optimization
Real-time yield maximization and fraud detection.
Advanced Reporting
Get granular, actionable insights for every partner.
Seamless Integration
Integrate via OpenRTB, VAST, SDK, and server-to-server connections.
Transparent Revenue Sharing
Benefit from clear terms, real-time reporting, and reliable net-60 payouts.
How SSP Works For Publishers
Publishers connect their inventory via VAST, SDK, or OpenRTB protocols.
Novicue routes inventory to leading DSPs and premium buyers in real time.
Every bid request is scanned through IVT/fraud filters before serving.
Our Machine learning models optimize pricing and placements in real time.
Transparent insights and analytics are available through an intuitive partner dashboard.
Who We Power
BRANDS
For
Brands
Connect With High-Intent
Audiences
Reach users in lean-back environments via CTV and Audio.
Brand-safe and verified
inventory.
Guaranteed viewability and 100% share of voice (Audio).
Re-targeting and attribution integrations for ROI clarity.
AGENCIES
For
Agencies
Access Premium Audio and CTV Supply
Transparent and brand-safe supply across top publishers.
Detailed performance and audience insights.
Direct publisher deals & curated inventory packages.
PMP and PG options
available.
PUBLISHERS
For
Publishers
Maximize Yield, Maintain Control
Control ad formats, frequency, and demand access.
Fraud protection via industry-standard tools.
Real-time analytics and
reporting.
Non-exclusive agreement: You’re free to work with others.
Our Inventory
CTV Channels
FAST, AVOD, gaming apps, and top content verticals including news, sports, and lifestyle.
Audio Channels
Podcasts, Streaming, In-app music/audio platforms.
Audience Taxonomy
Organized by vertical, genre, and demographics.
Geo-targeted Reach
Primarily Tier-1 U.S. focus with expanding global footprint.
Integration Options
VAST/VPAID for Audio & Video.
Lightweight SDKs for mobile and CTV apps.
OpenRTB 2.5/2.6 for seamless DSP connectivity.
Server-to-Server (S2S) available for enterprise partners.
Data, Privacy, and
Security
Compliant, Secure, and
Transparent
- Compliant with GDPR, CCPA, and IAB standards.
- IVT (Invalid Traffic) filters integrated (e.g., WhiteOps, Double verify DV).
- Data usage for optimization only – no personal data sold or shared.
- All data processing aligned with Interactive Advertising Bureau Regulation.
Performance Stats
Overall Reach
CTV Monthly
Impressions
Impressions
0
M+
Audio Monthly
Impressions
Impressions
0
M+
Connected
Devices Covered
Devices Covered
0
M+
Active
Publishers
Publishers
0
+
Performance Highlights
Monthly CTV Impressions
94%+
Ad Engagement
96%+
Maximizing monetization with premium SSP solutions.
68%
Publisher Revenue
Maximizing monetization with premium SSP solutions.
25%
eCPMs
Global and
Local Focus
Primary Market
United States
Emerging Focus
Canada, LATAM, EMEA
Our Partners
Novicue collaborates with top OEMs, publishers, ad agencies, and tech providers
to deliver premium CTV advertising solutions.
