TECHNICAL
INTEGRATION
Novicue is a next-generation SSP built for precision, transparency, and performance. Webridge the gap between premium publishers and advertisers/DSPs, optimizing inventory monetization through advanced targeting, real-time analytics, and AI-driven yield management.
High-Level Architecture
Role Of Novicue
Publisher-Side Integration
Supported Channels:
- CTV (via VAST/Server-Side Ad Insertion)
- Digital Audio (via DAAST/VAST)
- Web & Mobile Web (Display/Video)
Integration Options:
- SDK-based (for app environments)
- VAST Tag Integration (for CTV/Audio)
- Header Bidding (Prebid.js or server-side)
- API or direct supply integrations
Publisher Controls:
- Floor Price & Demand Partner Settings
- Category/Brand Blocking
- Real-time Reporting & Analytics
- IVT & Quality Monitoring
Supported Connections:
- OpenRTB 2.5 / 2.6
- Deal ID (Preferred or Private Marketplace)
- Programmatic Guaranteed
- API or custom integrations
Value Add for Buyers:
- Inventory transparency & ad quality assurance
- Audience-level enrichment (Geo, Device, Content)
- AI-powered bid stream filtering
- Brand-safe placements with real-time anomaly alerts
Advertiser/DSP-Side
Integration
Data & AI Layer
Real-Time
Intelligence Engine:
- Bid request enrichment (contextual signals, user/device metadata)
- Traffic scoring (IVT detection, viewability, geo-accuracy)
- Predictive yield optimization
Custom Analytics
Dashboards:
- Publisher & DSP-facing
- Drill-down on performance by domain, ad type, geo, etc.
- Alerts for anomalies or delivery drops
