SUPPLY SIDE
PLATFORM
A Supply-Side Platform is a customizable ad
monetization platform that allows publishers,
streaming services, and media networks to manage
and sell their ad inventory under their own brand.
How We Work
Independent
Agencies
We act as your programmatic ally, bringing you scalable, premium media access without the overhead.
Fully managed
campaign
support
campaign
support
1
Custom-curated
supply for your client
verticals
supply for your client
verticals
2
Seamless integration
with top DSPs (The
Trade Desk, DV360 &
more)
with top DSPs (The
Trade Desk, DV360 &
more)
3
Real-time insights &
brand safety
measures
brand safety
measures
4
Direct access to
trusted, premium
media partners
trusted, premium
media partners
5
How We Work
CPG
Brands
We help consumer brands connect with household decision-makers in real moments—whether its during family TV time or morning audio routines.
Who we built this for
CTV Manufacturers & OEMs
Monetize ad inventory across smart TV ecosystems with a fully white-labeled SSP built for scale and control.
Digital
Publisher & Broadcasters
Maximize owned & operated inventory value with direct programmatic sales, full transparency, and control.
Ad
Tech
Startups
Bring your SSP vision to life—launch a fully branded platform without the time and cost of building from scratch.
Agency
&
Resellers
Offer clients a customized ad platform to manage and scale campaigns under your own brand.
Digital
Publisher & Broadcasters
Maximize owned & operated inventory value with direct programmatic sales, full transparency, and control.
Ad Tech
Startups
Bring your SSP vision to life—launch a fully branded platform without the time and cost of building from scratch.
Problems We Are Solving For Agencies & Brands
Advertisers face challenges in accessing high-quality, non-skippable audio and video inventory at scale with precise targeting.
How Novicue Solves It:
- Aggregated access to premium publishers across FAST, music, podcasts, news, kids, and more.
- Seamless programmatic integrations with DSPs via PMP and OpenRTB.
- Transparent placements combined with precise contextual targeting
- In-depth analytics: VTR, CTR, LTR, and engagement heatmaps.
- Detailed post-campaign reports with clear insights and recommendations.
- AI-based optimization for budget allocation and performance lift.
Poor Measurement and
Optimization Support
- Lack of actionable insights in audio and CTV campaigns often hinders accurate ROI measurement.
Purchasing directly or via large networks often incurs agency markups and hidden fees
How Novicue Solves It:
- Competitive pricing through direct SSP access.
- Transparent fees—no hidden middlemen
- Cost-effective, premium impressions through optimized inventory routing.
