Publishers Ecosystem
Reach millions of engaged viewers and listeners across top-tier CTV apps and digital audio platforms. Our publisher ecosystem is handpicked for scale, quality, and brand safety.
Premium Direct Publishers
Exclusive integrations with top-tier CTV apps, broadcast networks, and audio platforms.
OEM / FAST Supply
Inventory access from leading FAST providers and major OEMs.
Curated Mid-Tier Publishers
Hand-vetted mid-sized publishers selected for audience quality and contextual relevance.
Publisher Tiers
Key Inventory Features
Household-Level Targeting:
Reach real users with precision through device IDs, IP data, and context.
Transparent Reporting:
Detailed log-level data combined with AI-driven insights.
Brand-Safe & IVT-Protected:
MRC-accredited measurement and pre-bid fraud filters
Premium Supply Only:
Direct access to verified publishers—no open exchanges or resold traffic.
Flexible Deal Structures:
Custom PMP and Deal ID options tailored to your buying strategy.
What Problem Are We Solving for Publishers?
Many publishers underutilize their CTV and Audio inventory due to limited demand access—leaving significant revenue untapped.
How Novicue Solves It:
- Direct access to premium programmatic demand from top DSPs, agencies, and brands
- Increased bid competition drives higher fill rates and stronger CPMs
- Transparent auction mechanics with AI-powered yield optimization
- Real-time, granular analytics with actionable insights
- Full buyer transparency: bid rates, win rates, and demand trends
- Clean, intuitive reporting interface and regular business reviews
Limited Data Visibility &
Optimization Challenges
- Most SSPs lack transparency, making it difficult for publishers to analyze buyer behavior or fine-tune their monetization strategy.
Invalid traffic and unverified campaigns can erode trust and limit monetization for publishers.
How Novicue Solves It:
- Robust IVT protection with tools like WhiteOps and MOAT
- Sellers.json and ads.txt compliance for demand quality.
- Brand-safe, verified campaigns only. No grey-area buys
Inventory Snapshot Cards
Inventory
Type
Highlights
Value
CTV Apps
Audio Streaming
Mobile App
News, Entertainment, Sports, Lifestyle
100% viewable, full-screen ads with household-level accuracy.
Music apps, Podcasts, Radio
Secure, mobile-friendly, and built for personal connection.
Entertainment & gaming content
High CTR, Display, Video and /audio options
Working with a growing network of 100+ trusted partners, including leading CTV and Audio apps in the Tier 1
Spanning key verticals like News, Sports, Music, FAST, Lifestyle.
Region-focused targeting options (mostly US Tier 1).
100% share of voice for Audio and high-impact CTV placements
Target by genre, region, or device type for greater precision.
