Privacy Policy
Effective Date: 13/06/2025
Novicue SSP (“we,” “us,” or “our”) is committed to protecting the privacy and data of our partners, clients, and users. This Privacy Policy outlines the information we collect, how we use it, your choices, and how we secure it.
1 Information We Collect
We collect data from the following sources:
- Publisher Partners: App/website metadata, traffic patterns, and ad requests.
- Advertisers & DSPs: Bid requests, bid responses, campaign metadata.
- End Users (indirect): Anonymized device IDs, IP addresses, geolocation (city-level),
user-agent, and contextual browsing behavior.
2 Purpose of Data Collection
- To match advertisers with relevant inventory.
- To prevent fraud and ensure brand safety.
- To optimize campaign delivery and ad performance.
- To comply with legal obligations.
3 Legal Basis for Processing
We operate in compliance with:
- GDPR (EU) – Legitimate interest, contractual necessity, and consent where
applicable. - CCPA/CPRA (California) – Service provider responsibilities and user rights.
- DPDP Act (India) – Consent and purpose limitation.
4 Data Sharing
We do not sell personal data. We only share data with:
- Verified Demand Partners (DSPs) and Advertisers.
- Authorized service providers under strict confidentiality agreements.
- Legal authorities, if required by law.
5 User Rights
Depending on your region, you have the right to:
- Access, correct, or delete your data.
- Opt out of data collection (where applicable).
- File a complaint with a data protection authority.
6 Data Retention & Security
- Data is retained for a maximum of 24 months.
- We use industry-standard security practices including encryption, firewall protections,
and access control.
